Privacy policy

Last updated: 6 October 2026

This is the short version: we store what is needed to show your page to the person you send it to, to tell you when they open it, and to let you edit it later. We do not sell data and we do not run ads.

Who we are

Longlove is operated by a sole trader registered in Latvia, in the European Union. For the purposes of the GDPR we are the data controller for the personal data described on this page. You can reach us at hello@longlove.app.

What we store, and why

Page content

Everything you put on a page: names, the letter, reasons, your question and the answer, dates, the two cities on a long-distance page, photos, song links, and the template and style you choose. Pages made with our earlier editor can also hold videos, voice notes, quiz questions and settings such as a password or an unlock date. We store it so the page can be shown to whoever has the link, and so you can edit it later. Photos and media are stored in our storage provider in the EU.

Your email address

We ask for an email when you get your link. We use it to send your edit link, your receipt, a notification when the page is opened, a notification when the recipient replies, a reminder if you have not sent your page yet, and, if you gave us a relationship start date, a reminder before your next anniversary or monthsary. Every reminder email has an unsubscribe link. We do not send newsletters.

Replies

If the recipient writes back or records a voice note, we store the text or audio with your page and email it to you. The recipient can see a note above the reply box saying that their reply goes to you and is stored on Longlove.

Opens

When a page is opened we record the time and a short, one-way hash of the browser type, so we can tell you it was opened and avoid counting the same device twice. We do not store the recipient's IP address with the open, and we do not track them across other sites.

Chat exports (pages made with our earlier editor)

The earlier editor had a chat insights block. The WhatsApp export you selected for it was parsed entirely inside your browser. The file itself is never uploaded. Only the aggregate results (message counts, most active hours and days, most used words and emoji, longest streak) were saved to the page. If you delete the block, the aggregates are deleted with it.

AI portraits (pages made with our earlier editor)

On pages made with the earlier editor, to generate a couple portrait we send the photo you upload to our image generation provider, along with the style you chose. The provider processes it to produce the image and does not keep it afterwards. The portraits you decide to keep are stored with your page; the ones you discard are deleted. We do not use your photos to train any model, and we do not generate portraits of children.

Payments

Payments are handled by our payment processor, which acts as the merchant of record. Your card number goes to them, never to us. We keep the order ID, the amount, the currency, and the email used to pay, so we can match the payment to your page and handle refunds.

Drafts

While you build, your draft lives in your browser's local storage. Photos you add are uploaded to our storage right away so they can appear on your page. Drafts that are never saved, and their uploads, are deleted after 30 days.

Cookies and analytics

Password cookie. If a page made with our earlier editor has a password and the recipient enters it, we set a cookie so they do not have to type it again on that device. It contains a signed token, not the password.
Analytics (optional). We use PostHog to count visits and to see where people get stuck in the editor. It is configured without advertising features and without cookies or anything stored in your browser: a visit exists only while the tab is open, and your IP address is used to look up your country and then discarded. We may record sessions on the marketing site and in the editor to fix usability problems; everything you type, and the content of your page, is masked in those recordings and never visible to us. We do not run analytics on published love pages themselves. If you have "Do Not Track" or a content blocker enabled, analytics simply does not load.
No advertising cookies. We do not use ad networks or third-party tracking pixels.

How long we keep things

Unpaid previews and drafts are deleted 30 days after they were created, including any uploaded photos.
Published pages are kept until you delete them. There is a delete button on your edit link, and you can also email us.
Opens and replies are kept for as long as the page exists and are deleted with it.
Email delivery logs are kept for 90 days by our email provider for troubleshooting.
Payment records are kept for as long as Latvian accounting law requires, which is currently 5 years.

Who can see your page

Only people who have the link. Pages are not listed anywhere on Longlove and carry a "noindex" instruction so search engines do not add them to results. Please remember that anyone the recipient forwards the link to can also open it.

Who we share data with

We do not sell or rent personal data. We use a small number of service providers to run Longlove: hosting, database and file storage, email delivery, payment processing, analytics, and AI text and image generation. Each of them processes data only on our instructions and under a data processing agreement. Where a provider is outside the EU, transfers rely on the European Commission's standard contractual clauses or an adequacy decision.

Your rights

Under the GDPR you can ask us to show you the data we hold about you, correct it, delete it, give you a copy in a portable format, or stop processing it. The quickest route for deletion is the delete button on your edit link. For anything else, email hello@longlove.app from the address you used and we will respond within 30 days. If you are unhappy with how we handled a request you can complain to the Latvian Data State Inspectorate (Datu valsts inspekcija) or the supervisory authority in your own country.

If you are the recipient of a page and want it taken down, email us with the link. We will contact the sender and, if the content is about you, remove it.

Children

Longlove is for adults. We do not knowingly accept pages from anyone under 16, and we refuse to generate AI portraits where the uploaded photo appears to show a minor.

Changes

If we change this policy in a way that matters, we will email everyone with a published page before the change takes effect. The date at the top tells you when it was last updated.